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Flightmapping > News > June 04 > Now = Never

From the now airlines website:

"Following the problems with completing the agreed funding for the Now Airlines project, the launch has been deferred until further notice.

Now Airlines Ltd has been put into receivership and any contacts should be made directly to
The Official Receivers Office, 1st Floor Trident House 42-48 Victoria Street St Albans AL1 3HR

A plan for the re-structuring of the group is being considered.

We obviously regret the measures taken, particularly in respect of the tremendous support from staff, partners and suppliers, and all the good efforts for Now to happen.

We do of course realise this announcement is very disappointing. However, we have an excellent team behind us and we hope that as a result of our efforts a strong airline will emerge for our passengers, staff and shareholders alike. "

Flightmapping Comment

This comes as no surprise. Competing against easyJet on their Luton home turf was never going to be easy, but now's basic "everyone pays the same" pricing structure was fundamentally flawed. So what if you sometimes end up paying over £100 each way for your no-frills flights - everyone knows that only the first few seats on each flight are sold for £1, and that if you want to pay less, you need to book early and travel when nobody else wants to. Now's inflexible pricing structure came straight from the railways, and we all know how many empty seats the trains carry around outside the rush hour peaks.

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