Bmibaby

Airline Profile

Delivered into the world in 2002, this low-cost subsidiary of BMI flies to a range of European holiday and city-break destinations.

Bmibaby's appeal lies in its notional flexibility: it counts online check-in and access to executive lounges as optional extras, allowing passengers to pick and choose what they want to pay for.

Inevitably, this has left the airline - like many of its budget rivals - open to gripes about hidden charges: in this instance, for baggage, seat reservations, and inflight snacks and drinks. 

Online feedback suggests the company's customer service procedures could be improved: more than one complainant has remarked upon the irony of an online operator that refuses to provide its customers with an e-mail contact address.

Quick Facts

  • Airline Code: WW
  • Alternative Name: BMI Baby, Flybmibaby
  • Type: ABU